Irina Alekseeva

Creating content that generates qualified leads and boosts sales.
What sets me apart
Here are my main competitive advantages as a candidate
  • 12+ years of hands-on marketing experience
    I operate not only as a copywriter or SMM specialist, but as a marketer — with a clear understanding of the funnel and the role content plays at each stage.
  • Education in Journalism
    Strong command of messaging, structure, and clarity. I write in a way that is precise, logical, and tailored to the target audience.
  • Background in Web Design (UX/UI)
    I understand how copy performs inside interfaces — factoring in user behavior, screen logic, and digital readability.
  • Education in Targeted Advertising
    I know how content connects with paid traffic and can craft copy for creatives across different audience segments.
  • Hands-on social media management and growth
    I work beyond writing — with social media strategy, content planning, tone of voice, and performance analysis.
  • English — C1 (Advanced)
    Fully comfortable working with English-language content, interfaces, and professional communication.
Portfolio
This is a selection of my work in SMM, copywriting, and content marketing.

This page features texts created over different years and across various projects — in multiple formats and for different business objectives.

 If you don’t find a relevant example for your needs, I would be happy to complete a test assignment upon request.
Please note: this is not a complete archive, but a curated selection intended to demonstrate my writing style, structural approach, and ability to work across different industries and tasks.
Important: the images displayed alongside the texts on the landing page are used for visual presentation purposes only. They may differ from the original creatives used in the actual publications.
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