Dvizhenie.ru
July 2024– till now

— Initiated and built the marketing department from the ground up, defining its structure, roles, workflows and operational model.
— Led full-cycle recruitment and onboarding of marketing specialists, ensuring fast adaptation and effective integration into business processes.
— Managed the marketing team, allocating responsibilities, prioritizing tasks and balancing workload to maximize team performance and output.
— Designed, implemented and managed internal marketing processes across all company activities, including offline events, a digital portal and online educational products (portfolio of 8 projects).
— Developed promotion and go-to-market strategies based on in-depth market research, competitive analysis and target audience insights, selecting the most effective channels and tools aligned with business objectives.
— Planned and managed the marketing budget, overseeing financial discipline and cost efficiency.
— Ensured execution of the marketing roadmap, supervising and coordinating activities across key areas: email marketing, seeding campaigns, performance advertising (targeted and contextual), website and landing page development, and preparation of commercial proposals for clients and partners.
— Initiated and implemented an end-to-end analytics system to enable holistic evaluation of marketing performance.
— Conducted regular analysis of marketing activities and key metrics, including lead generation, traffic, conversion rates and plan fulfillment, using tools such as Yandex.Metrica, amoCRM and Roistat.
— Calculated ROMI and developed data-driven recommendations to improve marketing efficiency, driving their implementation across the team.
— Established a structured collaboration between marketing and sales teams to achieve revenue targets for both inbound and outbound pipelines.
— Delivered written translations of marketing and business materials from and into English, ensuring accuracy and relevance within a business context.
— Developed internal documentation, including operational guidelines and standards, and prepared analytical and management reports for leadership.

Real Estate Forum «Dvizhenie»
October 2023 – July 2024

— Developed and executed media plans aligned with brand objectives, priority channels and performance KPIs.
— Designed and implemented PR and brand strategies, ensuring consistent positioning and a unified brand image across all customer touchpoints.
— Managed marketing budgets, overseeing resource allocation and cost efficiency.
— Conducted in-depth target audience analysis to identify insights and improve communication relevance.
— Designed and optimized the marketing funnel to increase acquisition efficiency and conversion rates.
— Led influencer marketing initiatives, collaborating with bloggers and opinion leaders to support both brand awareness and performance goals.
— Planned and launched advertising campaigns in Russian and international media.
— Supervised the setup and optimization of contextual advertising campaigns.
— Managed and developed social media channels in Russian and English, ensuring alignment with brand strategy and tone of voice.
— Launched and optimized targeted advertising campaigns across digital platforms.
— Performed operational brand management, maintaining consistency of visual and messaging standards.
— Oversaw video content production for digital and communication initiatives.
— Implemented email marketing as a tool for audience engagement and retention.
— Developed and executed creative marketing initiatives and non-standard brand activations.
— Organized the creation and ongoing management of websites as core marketing assets.
— Coordinated external contractors (developers, videographers, photographers, digital marketers, printing houses): sourcing, onboarding, briefing and quality control.
— Prepared commercial proposals for clients and partners.
— Managed contract execution and collaboration with vendors and partners.
— Analyzed marketing performance and prepared analytical reports for management.
— Worked with CRM systems to support marketing operations, analytics and customer data management.

B2B Family
December 2022 – May 2023

— Developed and executed both long-term and short-term marketing strategies focused on business growth and key performance objectives.
— Designed PR and brand strategies, ensuring consistent positioning and aligned communications.
— Managed marketing budgets and monitored cost efficiency and performance.
— Conducted target audience and competitor analysis to identify growth opportunities and market differentiation.
— Designed and optimized the marketing funnel with a focus on acquisition, nurturing and conversion.
— Led copywriting initiatives, including the development of an insight-driven B2B blog focused on sales growth.
— Planned and executed email marketing campaigns: mass and targeted mailings, content creation and email design.
— Managed external contractors: sourcing, onboarding, briefing and quality control.
— Implemented cross-marketing and partnership initiatives.
— Worked with digital platforms such as Tilda and Carrot Quest to design banners, websites and email campaigns.
— Analyzed marketing performance and key metrics to evaluate campaign effectiveness.
— Prepared regular analytical and management reports.
— Used amoCRM to support marketing operations, data management and analytics.

CS-Cart (IT-company)
February 2022 – July 2022

— Developed the growth strategy for an English-speaking business community, including value proposition, KPI framework and engagement metrics.
— Planned and executed content, communication and engagement initiatives aimed at community growth and retention.
— Managed the forum and social media channels in English, ensuring consistent, high-quality and brand-aligned communication.
— Led the transformation of the existing community in line with updated business objectives and strategic priorities.
— Built direct communication with community members: handling feedback, resolving objections and managing brand reputation and customer experience.
— Delivered English-language copywriting for social media, forums and communication materials.
— Collaborated with IT experts and industry thought leaders to strengthen the community’s expert positioning.
— Supported PR and SEO initiatives through content creation and participation in visibility-driven communication activities.

TRANSLIT (Irish Translation Agency )
Project-based engagement
September 2021

— Developed a comprehensive marketing plan for promoting the company’s educational products (online courses, webinars) with a focus on lead generation and conversion growth.
— Conducted in-depth target audience analysis, including segmentation based on behavioral, demographic and motivational factors.
— Performed competitive analysis with a focus on positioning, value propositions, sales funnels and acquisition channels.
— Audited landing pages to identify conversion bottlenecks; designed improved page layouts and consolidated pages to increase performance.
— Created an English-language content plan for social media aligned with funnel stages and international audience specifics.
— Wrote English-language social media posts focused on engagement and audience nurturing.
— Selected and justified promotion channels for educational products targeting European and US markets.
— Developed detailed buyer personas for launching targeted advertising campaigns on social media platforms.
— Designed advertising creatives (visual assets and texts) in English for social media campaigns.
— Implemented traffic tracking systems, including UTM tagging for accurate attribution and campaign performance analysis.

Skillbox (Edtech-company)
November 2020 – October 2020

— Launched and scaled targeted advertising campaigns in the marketing niche, focusing on high-quality lead acquisition and KPI achievement.
— Created detailed creative briefs and technical specifications for visual assets, aligned with campaign goals, platform specifics and audience behavior.
— Developed high-converting ad copy tailored to different audience segments and stages of the marketing funnel.
— Selected, segmented and built advertising audiences; structured and managed advertising accounts and campaigns.
— Analyzed campaign performance and continuously optimized advertising efforts using data from Google Analytics, Yandex.Metrica, Power BI and AmoCRM (traffic quality, conversions, CPL, CAC and lead quality).

Fitness-club «StarClub»
February 2019 – June 2019

— Developed and executed long-term and short-term marketing strategies focused on brand awareness growth, demand generation and business performance.
— Built and implemented PR and brand strategies to strengthen market positioning and increase customer loyalty.
— Planned, allocated and controlled marketing budgets, ensuring efficient use of resources.
— Analyzed target audiences and competitive landscapes to identify growth opportunities.
— Designed and optimized the marketing funnel across all customer touchpoints.
— Managed SMM initiatives, developing content strategies, copywriting, and photo/video creatives aligned with brand objectives.
— Launched and optimized targeted advertising campaigns focused on reach, engagement and lead generation.
— Executed ATL campaigns (outdoor advertising, radio) to increase brand visibility and market presence.
— Managed brand consistency across all communication channels.
— Oversaw the design and production of printed marketing materials.
— Prepared presentation materials for internal and external stakeholders.
— Initiated and managed collaborations, influencer marketing and co-marketing partnerships.
— Organized and executed marketing events and promotional campaigns.
— Built effective collaboration with the sales team to improve lead conversion and achieve revenue targets.
— Coordinated external contractors (designers, videographers, printing houses): sourcing, briefing and quality control.
— Prepared commercial proposals and supported approval processes.
— Participated in contract negotiations and execution.
— Analyzed marketing performance and prepared reports to support management decisions.
— Worked with CRM systems to manage and optimize marketing activities.

Bumi Armada Caspian
May 2018 – February 2019

— Provided IT support and resolved technical issues to ensure uninterrupted office operations.
— Performed oral and written translations (Russian ↔ English) for internal and external company communications.
— Organized and supervised the production of corporate materials, coordinating with vendors and suppliers.
— Coordinated the organization of PR events and corporate activities.
— Reviewed, prepared and distributed internal announcements and communication materials.
— Provided administrative support to new employees during onboarding and adaptation processes.
— Coordinated the work of external contractors, ensuring timely and high-quality task execution.
— Managed HR-related documentation in compliance with internal policies and procedures.

Coca-Cola
July 2016 – July 2017

— Administered financial and payment processes for the integrated marketing communications department using corporate systems SAP and KoSignIt.
— Coordinated the contractor contracting process, conducting initial document reviews to ensure accuracy of services scope, work volumes, pricing, applicable taxes, payment terms and rights assignment.
— Ensured timely approval, execution of contracts and invoice payments in full compliance with company procedures and applicable legal regulations.
— Prepared comprehensive financial and legal documentation to support internal and external audit processes.

SPE (The Society of Petroleum Engineers)
April 2016 – June 2016

— Organized and coordinated a Russian technical oil and gas conference and industry exhibition, overseeing logistics planning, stakeholder and contractor coordination, and ensuring successful delivery of the event in line with timelines and quality standards.

Shlumberger
August 2013 – December 2015

— Developed and executed internal and external communication strategies, ensuring consistency across all touchpoints and alignment with business and HR objectives.
— Managed budgeting for communication and brand initiatives, ensuring cost efficiency and measurable impact.
— Strengthened employer branding and corporate culture through targeted communication programs aimed at increasing employee engagement and loyalty.
— Ensured full compliance of all communication materials with corporate identity guidelines and brand book standards.
— Led communication projects of varying scale, from internal initiatives to large-scale external reputation campaigns.
— Built and maintained relationships with media and governmental institutions, coordinating public relations activities and information outreach.
— Collaborated closely with HR teams on cross-functional projects combining internal communications, employer branding, and organizational development.
— Performed brand management functions, maintaining consistent brand positioning across all channels.
— Prepared presentation materials for internal and external stakeholders, including executive, brand, and project presentations.
— Planned and delivered events of different formats and complexity: trainings, presentations, business meetings, and corporate events.
— Coordinated company participation in international and national summits, forums, and industry events.
— Managed content for internal digital platforms, including local and global intranet portals.
— Delivered copywriting in Russian and English: articles, interviews, news, announcements, and corporate communications.
— Oversaw the production of corporate photo and video content in line with communication objectives and brand standards.
— Designed and supervised the production of printed and promotional materials (brochures, booklets, banners, calendars, books, and branded merchandise).
— Prepared and assembled comprehensive tender documentation for the company’s participation in competitive bidding processes, including marketing, commercial, and technical materials.
— Worked with corporate information systems (CRM), ensuring data accuracy and proper reporting.
— Supported promotion and distribution of printed marketing materials within communication campaigns.
— Coordinated external vendors, including printing houses, event agencies, designers, videographers, and photographers.
— Maintained control over documentation and reporting for communication and marketing initiatives.

Key Achievements:
— Initiated and led the creation of a corporate intranet portal from scratch, achieving 100% employee adoption and engagement.
— Managed communication support for the opening of the company’s third-largest service center worldwide.
— Coordinated the company’s participation in the World Petroleum Congress, overseeing communication and organizational activities.
— Led the implementation of a software solution aimed at optimizing event organization and management processes.

Russian-American Center for Education and Research
January 2012 – November 2012

— Developed and promoted the growth strategy for joint Master’s degree programs between universities in the United States and Russia, strengthening their positioning in the international education market.
— Designed and executed a comprehensive marketing plan aimed at student recruitment and the development of academic partnerships.
— Planned and managed the marketing budget, ensuring cost efficiency and transparency.
— Conducted strategic and tactical media planning tailored to the specifics of the international education sector.
— Organized and coordinated business meetings, working sessions, seminars, and conferences involving Russian and international stakeholders.
— Built and maintained relationships with media outlets (print, radio, and television), providing ongoing media support for the center’s initiatives.
— Promoted the center’s programs and projects across social media channels, developing its digital presence (Social Media Marketing).
— Implemented email marketing campaigns as a key communication channel with prospective students, partners, and the academic community.
— Managed content and administered the official website of the center, ensuring accuracy, relevance, and usability.
— Delivered copywriting in Russian and English, including articles, interviews, news items, announcements, and informational materials.
— Oversaw the production of photo and video content for marketing and communication purposes.
— Designed and supervised the production of printed marketing materials (brochures, booklets, banners, calendars, posters, etc.).
— Prepared presentation materials for internal and external use, including partner-facing and educational presentations.
— Ensured proper documentation management for marketing and communication activities.

September 2009 – December 2024

— Taught English and French in public educational institutions, language centers, and through private practice
— Delivered instruction in both online and offline formats, adapting teaching methodologies to different learning environments and objectives.
— Conducted group, small-group, paired, and one-on-one sessions, applying a personalized and results-oriented approach.
— Designed and delivered courses across multiple areas, including general language training, business language, and corporate education programs.
— Worked with a broad age range, from young learners (starting at age 3) to adult professionals and executives (up to age 65).
— Customized learning materials based on students’ proficiency levels, goals, and professional backgrounds.
— Helped learners develop effective communication, public speaking, and business communication skills in an international context.